Why a coffee is the price
One coffee = four pictures with the Assistant or two with the Maestro.
Fair everywhere
A coffee costs roughly the same effort everywhere: its price follows local purchasing power. That's why we count in coffees, not in francs or euros. For Switzerland we don't take the cappuccino on Zurich's Bahnhofstrasse, but a coffee at a Migros restaurant: CHF 3.70.
| Country | In a café | Simple coffee |
|---|---|---|
| Switzerland | CHF 4.70 | CHF 3.70 (Migros restaurant) |
| Germany | € 3.50 | € 1.80 |
| Italy | € 1.80 | € 1.20 |
| Spain | € 2.20 | € 1.40 |
| Portugal | € 1.90 | € 0.90 |
| USA | $ 5.50 | $ 2.50 |
| Mexico | MXN 60 | MXN 20 |
| Colombia | COP 8,000 | COP 2,000 |
| India | INR 220 | INR 30 |
| Japan | JPY 550 | JPY 150 |
Guide values for 2026, rounded. Today there are two price zones, CHF 3.70 and € 3.00; more by purchasing power will follow once payment works reliably there.
What's behind it
AI that really looks at every picture · our own server in Switzerland · daily backups · addresses and encryption · defence against bots and attacks · mail, payment, translation. What's left: 30 % growth, 30 % reserve, 40 % for the people behind the app.
More coffee without paying
- Ambassadors: a coffee for everyone who paints their first picture via your link.
- Help shape the app: half a coffee for a useful hint about the app.
- Associations: members get more coffee per purchase.
Your thumb under every answer counts: too many thumbs down and you get a stronger model.